Connecting the virtual and physical fashion experience
Nauris Dorbe
CTO Virtuall

The user journeys of physical and virtual fashion are often described as separate experiences that do not correlate. At Virtuall we connect these two experiences by enabling fashion enthusiasts to not only wear their purchased item physically but also in all their daily virtual channels. One confirmation key after the purchase of an item that unlocks all phygital channel.

First step: Explore

Physical journey:

Virtual journey:

Second step: Purchase

Physical journey:

Virtual journey:

Third step: Engage

First activation: Phygital experience

Second activation: Daily use

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Feel free to contact us for the original high resolution pdf file of the poster. We would love to discuss the different elements of the poster with you.

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